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Join our food
revolution
growing a community of ethical shoppers
We are looking for customers
We want to grow your seasonal food, and have decided to combine our horticultural expertise with the industry knowledge of SUMA - a well established and renowned ethical wholesaler. The result is a unique and alternative grocery shopping approach that brings the best organic, fair trade and sustainable products to your door.
Who needs the supermarket?
Ultimately, we envisage a system in which we grow our seasonal produce exclusively for a membership cohort, who order via a comprehensive online shop that covers most everyday shopping needs - it's a relationship.​
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The scheme enables refill options, bulk orders and packaging returns and reuse, and we always ensure we sell at, or below the RRP. Interested?
About: Pili-Pala farm
Pili-Pala is the Welsh word for butterfly, and symbolises the transformation of this south facing hillside into a regenerative micro farm. Using ethical growing principles, and a "chemical free", no-dig approach, we grow a wide range of seasonal crops using organic principles - and have been doing this successfully since 2020.
In 2027 we combined our growing skills with SUMA, a well established and respected ethical food co-op. The result is an online shop, that offers the best organic, cruelty free and fair trade products and quality locally grown seasonal produce through a membership based CSA model.
Meet the grower
The farm is managed and tended by grower Tom Edwards, who continues to adapt and learn his craft on this challenging south facing hillside plot. Tom is supported by his family, who pitch in with weeding, harvesting and sowing, making this a family venture.
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Tom has a lifelong passion for gardening, wildlife and ecology, and holds a BA Honours in Wildlife Conservation.
Following a 20 year city based career in social work, Pili-Pala Farm was established following a move to rural Wales in 2019, and was prompted by a desire to reconnect with the earth, return to this passion and challenge an increasingly broken food system. Following a steep and varied learning curve, the ambition is to progress the venture, and develop a sustainable, profitable and year round micro farm and online farm shop, supplying the local area with a broad range of seasonal, quality, ethical and honest produce and provide a feasible, sustainable, contemporary and alternative food shopping approach to the mainstream supermarkets.
